Product ezMessage
Use integrated automation tools and digital forms to ensure seamless pre-arrival experiences.
Automate and synchronize inboxes to streamline handling of guest requests and service issues.
"Interact with guests in real time to boost satisfaction and business outcomes. . A 1-point increase in guest ratings can lead to an 11% revenue boost."
Customer experience at a hotel, also known as GX, is the overall impression a guest has of your establishment. While most guest experiences in the hospitality industry are shaped by on-site interactions—such as with front desk staff or concierge—hotel owners should note that it also includes the pre-arrival and post-stay experience. The guest experience can even begin during the discovery phase of the customer journey, as potential guests may form impressions of your property through their digital experience using your hotel website and even your pricing.
In the hospitality industry, a smart guest experience comes from a combination of anticipating guest needs and using technology to deliver a smooth and seamless experience, such as contactless check-in. While personalized experiences and services, along with proper hotel staff management and scheduling, will always play a role in the traditional guest experience, a smart guest experience leverages technology—such as customer experience management software and other management tools and applications—to align your team, anticipate customer needs, and elevate the guest experience beyond expectations.
Guest experience management involves organizing your hotel operations to meet guest needs, address their requests, and exceed their expectations at every possible touchpoint. Effective guest experience management means anticipating guest needs, fulfilling requests, personalizing services, and addressing and resolving complaints. It also involves using management tools to track customer data, guest interaction metrics, and satisfaction levels as a way to improve customer retention and build long-term guest relationships.
Guest experience software and guest management software share similar, intuitive features. Property Management Systems (PMS) often have integrated functions to support guest management, such as processing guest data, while guest experience software can help modernize and streamline processes by offering digital services like pre-check-in, contactless check-in, digital keys, and enhanced guest communication. A guest experience platform provider should offer features that manage both the guest experience and the guest data needed for hotel operations. To distinguish between the two:
Guest experience management software features include:
Advanced guest communication tools, such as a unified inbox for replying to messages using the guest’s preferred communication method and language
Live chat or chatbot messaging and automated notifications for feedback and review requests
Streamlined communication for your staff
Data and analytics to monitor performance
Guest management software features include:
Creating and storing guest profiles
Managing reservations
Information on check-in, check-out, and room status
Analytics and reporting on guest demographics
A guest management system helps you manage all guest data and the check-in and check-out processes. It can also help you collect data about guests and their preferences so you can make more informed decisions on how to enhance the guest experience.