Hotels face pressure from direct competitors and OTAs platforms, requiring constant adjustments to pricing and strategy to maintain a competitive edge.
Having to pay large commissions to intermediaries, affecting profits.
Lack of data-driven tools and processes to optimize room pricing based on time, demand, and market factors.
Not optimizing digital marketing campaigns to increase direct bookings, leading to dependence on third-party distribution channels.
Difficulty in predicting booking trends and adjusting strategies.
Not using or not fully applying management systems, CRM, and analytics software limits revenue optimization.